Writing a thorough and effective business plan is the key to helping you map your business’ path to success.
The SBEC invites you to an interactive two-hour workshop that will walk you through the process of writing a
detailed business plan by 1) defining the necessary components of a business plan; 2) describing the 3Cs and
4Ps of a marketing strategy; and 3) offering a real-life sample of a business plan the instructor has written for a
global manufacturer that launched its product in the U.S.
This workshop is perfect for entrepreneurs and small business owners. It will be led by Terry Chi, a 20-year
marketing professional who has launched over 30 products into national retail distribution for companies such
as M&Ms/Mars, CJ Foods, The Coffee Bean & Tea Leaf, Murad, Dunn-Edwards Corporation, etc. She is also
an entrepreneur who started Bundle Up Joy® LLC, the first in luxury wearable baby blankets, and a Mentor at
the SBEC.